APCON makes great strides on members’ welfare, draws insurance policy
By Zion Rufus
The Advertising Practitioners Council of Nigeria is advancing considerably as it moves to conduct research on the beneficial programmes that can sustainably improve the welfare of its members.
To this effect, the apex body has resolved to draw an insurance policy covering specific areas in a bid to further ensure the council is committed to providing every advertising practitioner with a conducive business and professional grounds to make sure that the practice and business of advertising in Nigeria is conducted in an ethical manner without compromising best practices.
APCON Registrar, Dr. Lekan Fadolapo who made this disclosure while rendering his opening remarks at the recently held Fellowship Induction Ceremony, revealed that the initiative will kick off with the fellowship category and progress to cover other categories of membership.
In furtherance of its vision to place the Nigerian advertising and marketing communications industry in line with global best practices and as well reduce unlawful and unethical practices, Fadolapo announced that the Corporate Licence Regime of the Advertising Practitioners Council has been strengthened to ensure the reduction of the encroachment of non-registered professionals in the business space of advertising and marketing communications in Nigeria.
He pointed: “In the same light, APCON has intensified efforts to monitor and enforce compliance by licensed advertisement organisations. It is expected that the scope of licences must be adhered to while the conditions upon which a licence is issued be strictly adhered to.”
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