Adweek’s Doug Zanger moves to the Martin Agency
Doug Zanger of Adweek is stepping away from journalism to join the agency world as The Martin Agency’s director of brand purpose communications starting March 16.
The new role is designed to raise visibility of the shop’s diversity, equity and inclusion (DEI), sustainability, climate justice, innovation and other purpose-led initiatives.
Zanger will operate as a “content bridge” between internal teams and brand marketing leaders, reporting to Jaclyn Ruelle, SVP/managing director, Martin’s Cultural Impact Lab. He will continue to be based in Portland, OR.
While speaking on his new position Zanger said: “Top-to-bottom, this is an agency and team that values talent and understands its role in going beyond solving its clients’ business problems.”
“I look forward to building upon the agency’s strong POV while continuing to elevate more voices and find new ways to put societal-shifting purpose at the forefront of agency-led and client-led initiatives.”
Zanger departs Adweek where he’s served as agencies editor for nearly three years while also taking on advisory board and instructor duties at the University of Oregon Master’s in Advertising and Brand Responsibility program.
Zanger is at a point in his career when he wants to pay it forward and improve society in more tangible ways.
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