Adams & Adams Young Creative Awards Entry Deadline Looming!
THE ADAMS & ADAMS YOUNG CREATIVES AWARD HONOURS THE EXCEPTIONAL WORK AND TALENT OF YOUNG CREATIVES, AND IN 2015 THIS PRESTIGIOUS ACCOLADE WAS AWARDED TO MELUSI MHLUNGU, COPYWRITER AT OGILVY JOHANNESBURG AND SAFARAAZ SINDHI, COPYWRITER AT NETWORK BBDO. EACH RECIPIENT WALKED AWAY WITH A GOLD LOERIE, PLUS R50,000 COURTESY OF ADAMS & ADAMS ATTORNEYS.
HOW TO ENTER
Deadline: Thurs 30 June 2016.
Entry is FREE and Young Creatives, 27 years or under can submit a portfolio of their professional work from the last three years.
All entries must be submitted as follows:
1. NO MORE THAN FIVE EXAMPLES OF YOUR PROFESSIONAL WORK FROM THE LAST THREE YEARS.
2. Work must be presented in one electronic pdf document (no physical work, boards, etc. will be accepted). Any electronic media (e.g. Radio, TV) must be submitted on a disc using the formats specified in our standard entry preparation instructions.
3. All the work in your portfolio must have been approved by the appropriate Brand Representative, and must have been commercially exposed (e.g. flighted, built, distributed, etc.) to a substantial audience. Student work and concepts may not be entered.
4. Please indicate what your contribution to the work was, e.g. copywriting. Especially when submitting big campaigns.
5. A written reference supporting your entry provided by your Creative Director or equivalent supervisor.
6. A full resume, including your contact details, employment history, and a summary of your last three years working experience, including awards won, showing us why you should be considered for the Young Creatives Award.
7. You must turn 27 during 2016, or be younger, to be eligible. Supply proof of your age (copy of a South African identity document, any Passport, or birth certificate).
8. Contact details of three professional references, i.e. people who have worked with you.
9. Please adhere strictly to the above entry guidelines. The Loeries has the right to disqualify any entries deemed to be ineligible.
Click here for our delivery address and contact details in case you have any queries.
The small print:
By submitting an entry for the Young Creatives Award, an entrant states that his/her entry meets all the above eligibility criteria, and agrees to the standard Terms and Conditions of the Loeries.
Only permanent residents of Africa & the Middle East are eligible for entry. The cash prize is non-transferable and will be paid in South African Rand. If the winner is not resident in South Africa, payment will be made into an international bank account. All South African and foreign exchange control requirements will be adhered to.
2015 Winners.
In their short careers, immensely talented creatives (Melusi Mhlungu and Safaraaz Sindhi) have each won an impressive number of awards from major shows, including Cannes, D&AD, One Show, and of course numerous Loeries. Melusi and Saf are the kind of creatives their peers aspire to be like, and seasoned creatives want to mentor, and they instil confidence in the industry that the country’s (if not the world’s) creative future is in good hands.
With a “hatred for bad advertising”, Melusi Mhlungu has made it his life mission to create ads that people will love. After graduating from Vega, he cut his teeth as an intern at Ogilvy Johannesburg, joining FCB as a copywriter, and as a testament to his talent, spent time working at FCB New York – a definite highlight of his career. He has worked on big name brands like Coke, Old Mutual, KFC, Toyota, and Vodacom.
Safaraaz Sindhi is a bit of an elusive character, choosing to let his work do the talking. Getting a leg-up in the industry at Lowe Bull, Saf worked on brands like Nike, Axe and Sunlight from early on, moving to FoxP2 where Captain Morgan, Dove, Ster-Kinekor, and The Times, got his magic touch. His current duty as copywriter at Network BBDO includes creating award-winning work for Mercedes-Benz, Chicken Licken, Pepsi, and Virgin Mobile.
“While the industry is promoting its creative wares, it is imperative that this showcase of individualism is supported, not only by the brand communication industry, but also by a legal partner that can create awareness of intellectual property rights for the benefit of individual creatives, as well as their clients,” says Mariëtte du Plessis, senior partner at Adams & Adams.
Nurturing new talent lies at the heart of the Loeries® and has been a key focus since the awards’ inception. Developing and supporting these young creatives ensure an exciting, inspired future for an industry built on fresh, creative ideas, and the Adams & Adams Young Creatives Award is key in achieving this.
Now in its ninth year, the Adams & Adams Young Creatives Award celebrates exceptional young talent, and annually awards two creatives under the age of 27 with the prestigious – and elusive – accolade. These winners often go on to win many high profile awards, and illustrious careers.
OUR PAST ADAMS & ADAMS YOUNG CREATIVE AWARD WINNERS
2015
Melusi Mhlungu, Copywriter, Ogilvy Johannesburg
Safaraaz Sindhi, Copywriter, Network BBDO
2014
Matthew Pullen, Art Director, Ogilvy & Mather Cape Town
Freda Raubenheimer, Art Director, Joe Public
2013
Natalie Rose, Copywriter, TBWA\Hunt\Lascaris
Kate Desmarais, Copywriter, Ogivly Cape Town
2012
Jaco Burger, Partner & Designer, Ateljee
Jared Osmond, Copywriter, Net#work BBDO
2011
Sophia Strydom, Designer, Joe Public
Kenneth van Reenen, Copywriter, MetropolitanRepublic
2010
Mbuso Ndlovu, Art Director, MetropolitanRepublic
Reijer van der Vlugt, Art Director, FoxP2
2009
Joanne van der Linde, Art Director, Net#Work BBDO
Sanjiv Mistry, Copywriter, Ogilvy
2008
Simone Rossum, Graphic Designer, Joe Public
Darren Cronje, Art Director, Net#Work BBDO
2007
Reggie Makhetha, Art Director, Net#Work BBDO
Este du Plessis, Copywriter, Net#Work BBDO
To enter the Adams & Adams Young Creative Awards visit: loeries.com
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Major Partners of the Loeries 2016
Tourism KwaZulu-Natal (TKZN), the Department of Economic Development, Tourism and Environmental Affairs, KwaZulu-Natal Province (EDTEA), EThekwini Municipality – Durban Tourism, DStv Media Sales, Gearhouse South Africa
Category Partners
Accenture, Adams & Adams, ADreach, Channel O, Facebook, Film & Publication Board, Google, JCDecaux, Public Relations Institute of Southern Africa (PRISA), The Times, Unilever South Africa, Woolworths, YFM
Additional Partners and Official Suppliers
AAA School of Advertising, Antalis South Africa, Aon South Africa, Arcade Content, Association of Practitioners in Advertising, Backsberg, BEE Online, Brand Council SA, Clive Stewart Photography, Egg Films, First Source, Funk Productions, Gallo Images, Graphica, Grid Worldwide, HelloCrowd, Hetzner, Mobile Marketing Association South Africa, Multiprint Litho, Newsclip, Paygate, Rocketseed, Red Hot Ops, Scan Display, South African Airways, Telkom SA SOC Ltd, Tiekie Barnard Consultancy, Tsogo Sun, Vega School of Brand Leadership
Official Media Partners
Adlip.com, Between 10and5, Bizcommunity.com, Coloribus Advertising Archive, Design Times, Film & Event Media, Goliath and Goliath, iDidTht.com, Marketing Edge Nigeria, Music in Africa, The Redzone
Ends
Media queries:
Total Exposure
011 788 8725
Thando Nkosi
[email protected]
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