AAAN rebrands, announces plans to start Advertising Academy
In a bid to reposition the association and open it up for better business exploits, the leadership of the Advertising Agencies Association of Nigeria (AAAN) has announced the unveiling of a new logo, and plans for its 46th Annual General Meeting, scheduled for Asaba, Delta State capital, in July, this year.
Speaking with selected media men in Lagos on issues affecting the association and the advertising industry, its president, Kelechi Odigbo, stated that the theme of the forthcoming AGM, tagged “The War Within: Solutions for Survivals” had become imperative going by the nation’s grave economic realities.
He further explained that the theme was designed to make members look inwards and critically assess factors militating against their businesses, rather than, readily attribute such challenges to external
factors.
On the new logo, Mr. Odigo explained that it was informed by the need to renew those lofty value members of the association were known for.
“Our new logo speaks about our DNA and repositions us as sectoral leader in the marketing communications industry. By DNA, I’m referring to our shared values in professionalism, creativity and excellence. We believe that there is need to revive those values we stand for and re-jig the association for repositioning, hence the need for new
identity.”
“Our blue colour stands for stability and reliability, while the orange speaks to vibrancy which touches on how we are winning Nigerians for our clients. With the new identity, we are telling stakeholders in the industry, including government and our clients that a new dawn is here” he explained.
The AAAN boss also hinted on the decision of the association’s leadership to flag off the association’s academy this year. He believes the establishment of the academy would bring a new development to the nation’s advertising industry.
“With the way we model the Advertising Academy, it is supposed to be a big vehicle for capacity building and a training ground for entry level and even middle level managers. The academy’s curriculum, though tailored to deepen creative and business knowledge, will be more of an entrepreneurial model,” he stated.
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