Promasidor celebrates World Cereal Day with new product addition
To mark the World Cereal Day, Promasidor Nigeria Limited, the leading producer and marketer of quality food products in more than 30 African countries, including Nigeria, has concluded plans to honour its teeming consumers, especially school children, their teachers and young adults.
The event, which is scheduled for Friday March 13, 2020 will also be used to unveil new products on the stable of the company before the Nigerian press, while primary school pupils and their teachers will be in attendance for a factory tour and breakfast with the new variants. The celebration will take place at Promasidor, Isolo Industrial Estate, Isolo, Lagos.
According to the Marketing Manager, Promasidor Nigeria Limited, Mr. Abiodun Ayodeji, ten primary schools have been invited to come with three pupils and a teacher each for a factory tour and breakfast with the new variant.
“The students will be privileged to be the first set of consumers to taste the new product. Besides, we have a lot of exciting activities lined up for our invited guests/consumers at the event.
“Some of the activities include essay on “Healthy Breakfast, Healthy Children”, Sing-along and dance to the new product song, pupils writing their names using the new products, etc. In fact, there will be fun, games and lots of gifts to be won,” he said.
The breakfast cereal category is made up of two broad categories which include Ready to Eat (RTE) and Require Preparation (RP). Recent research shows that the RTE is the biggest segment and it’s growing faster than the RP. In 2018, the Ready-To-Eat retail market was estimated at 15,456 tons and valued at N24.9 billion.
ABOUT PROMASIDOR
Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream. It has since grown with presence in 25 African countries. Promasidor Nigeria has achieved tremendous growth since it commenced operations in 1993.
Promasidor Nigeria produces, distributes and markets quality range of products such as Cowbell, Loya, Miksi, SunVita, Top Tea and Onga seasoning across the country bringing joy to millions of consumers. Its Milk powders, culinary and beverage products are affordable, delicious and good for all.
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