Firstmonie Partners with Easywallet for Mobile Money
FirstBank Nigeria, known for its conservative risk asset management, especially in the security of their customer’s money and the very young and ‘swag’ mobile brand, Etisalat has come together to offer a mobile money product to the Nigerian public.
Arguably one of Nigeria’s strongest financial brand since 1894,FirstBank has over 120 years heritage of courage, resilience, foresight, reach and of course dynamism, an attribute that makes the two brand’s collaboration interesting, against the youthful, tech savvy millennial and generation ‘Z’ lifestyle positioning of Etisalat.
The two brands have combined forces of modern technology, experience and reach to make mobile payments more secure as well as accessible with Firstmonie and Etisalat’s Easywallet application. The combination will promote the use of Firstmonie on the Easywallet SIM Tool Kit menu.
The support from the two organisations will include an awareness campaign, increase mobile money visibility and education, training and branding of agents, as well as the much-needed support and issue resolutions.
Lucas Dada, business segment director at Etisalat Nigeria states that, “Etisalat Easywallet is a secure and convenient platform for mobile money services. With the Easywallet, Etisalat subscribers can make financial transactions such as peer-to-peer transfers, bills payment and airtime top-up, directly from their mobile device.”
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