Apple Unveils iPhones, iPads, Apple TV
Apple unveiled the newest members of the iPhone and iPad families at an event in San Francisco on Wednesday, where it also showed off a totally redesigned Apple TV set-top box.
Apple Inc. wants to reduce its dependence on the iPhone even as it tries to extend the device’s strong momentum.
At its annual showcase of new products in San Francisco, Apple Wednesday sought to breathe new life into two flagging product lines, with a larger iPad that starts at $799 and a revamped Apple TV set-top box.
The new products come as Apple is becoming increasingly dependent on the iPhone, which accounts for nearly two-thirds of its revenue, and an even greater percentage of its profit.
Apple’s world is tilting toward the iPhone in part because of the incredible success of the large-screen handsets the company released last year. But that creates a challenge: maintaining the growth of the iPhone with changes that are less obvious, such as a better camera, fingerprint sensor and improved Wi-Fi connectivity.
Furthermore, Apple offered two new phones—the iPhone 6s and iPhone 6s Plus—which are the same sizes as the large-screen phones introduced last year.
“While they may look familiar, we have changed everything about these iPhones,” said Tim Cook, Apple’s chief executive.
The biggest new feature is Apple’s “3-D Touch,” a new way of manipulating the phone depending on how hard you press. For instance, by pressing down hard on the camera icon on the phone, a user can take a shortcut to take a selfie. The maneuver can also trigger a preview pane, allowing users to glance quickly at the body of an email by pressing lightly on the screen.
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