Following an engaging first episode that examined the current state of Nigeria’s beauty and cosmetics industry, MARKETING EDGE ONTV returns this Wednesday with the concluding part of its exclusive Industry Conversation featuring Dr. Omobolaji Mogaji, Founder and Chief Executive Officer of Rubellite Beauty Global.

In last week’s episode, she offered viewers a comprehensive assessment of the beauty and cosmetics sector, discussing its impressive growth trajectory, emerging business opportunities, evolving consumer preferences, marketing strategies, operational realities and the challenges confronting operators across the value chain. She also shared expert insights into the commercial prospects of the industry and the factors that will shape its future.

This week’s edition, however, takes the conversation a step further by shifting the focus from the industry at large to the remarkable story behind Rubellite Beauty Global, exploring how the brand has grown from a startup into a thriving beauty enterprise while examining the vision, innovation and entrepreneurial mindset driving its continued expansion.

The programme will air on WAP TV, DStv Channel 262, from 11:00am to 11:30am and later on TVC News, DStv Channel 418, from 12:30pm to 1:00pm. A repeat broadcast follows on Thursday on WAP TV from 9:30am to 10:00am.

Throughout the conversation, viewers will also gain deeper insight into the professional journey of Omobolaji, whose career spans advertising, media, integrated marketing communications, brand strategy and entrepreneurship.

Before establishing her own beauty company, she built extensive experience managing marketing and communications initiatives for leading multinational brands, including Diageo, MTN, Airtel, Nestlé, Nigerian Breweries, Arla Foods, Golden Penny, Glenfiddich and Tolaram Group, where she developed expertise in brand partnerships, commercial strategy and consumer engagement.

Determined to deepen her knowledge of the beauty business, she complemented her corporate experience with academic qualifications in Cosmetic Science, Mass Communication, Media Management and Brand Management, alongside a Master of Science degree in Marketing and Sales from Rome Business School and the University of Valencia.

Those experiences ultimately inspired the launch of Rubellite Cosmetics in 2018, which has since evolved into Rubellite Beauty Global and Rubellite Hair and Beauty Bridge Global.

Building on that foundation, this week’s interview examines the company’s growth journey, beginning with its launch with only two products and tracing its steady expansion into a diversified beauty business spanning cosmetics, beauty services, innovation, education and entrepreneurship.

Furthermore, the discussion explores how the establishment of the brand’s flagship beauty experience centre has strengthened customer engagement while creating a unique destination that combines beauty services, wellness, content creation, networking and entrepreneurial development.

In addition, viewers will gain valuable insights into Rubellite Beauty Global’s expanding portfolio of products and services, as well as the customer experience the company strives to deliver. The beauty enthusiast explains how the brand seeks not only to enhance physical beauty but also to inspire confidence, authenticity and self expression.

As beauty increasingly becomes an extension of fashion, lifestyle and personal identity, the conversation also examines how Rubellite Beauty Global continues to position itself within an evolving consumer landscape through innovation, quality and relevance.

Meanwhile, she reflects on the personal philosophy and entrepreneurial mindset that continue to shape her leadership journey, highlighting the resilience, discipline and commitment that have sustained the business in an increasingly competitive market.

Equally important, she explains what distinguishes Rubellite Beauty Global from other players in the industry, pointing to the company’s emphasis on innovation, customer experience, indigenous excellence and long term value creation.

Recognised among Nigeria’s Top 35 Under 35 Marketing Professionals and honoured with the Nelson Mandela Leadership Award for Excellence and Integrity, Dr. Mogaji also serves as an Associate Member of the Advertising Regulatory Council of Nigeria, a WIMBOARD Fellow, a Member of the International Advertising Association and an ECOWAS Youth Ambassador, reflecting her growing influence across both the marketing communications and beauty industries.

Through Brand News, Brand in Focus and Industry Conversation, MARKETING EDGE ONTV continues to provide a platform for conversations that spotlight business leadership, innovation and industry transformation.

Consequently, this concluding episode with Dr. Omobolaji Mogaji promises viewers practical insights into brand building, entrepreneurship and the business of beauty, while showcasing how Rubellite Beauty Global is steadily contributing to the growth of Africa’s beauty economy.