TROYKA has expressed deep sorrow over the passing of John Ajayi, Publisher and Chief Executive Officer of MARKETING EDGE, describing his death as a profound loss to the publishing and marketing communications industry.

In a condolence statement issued by the agency, TROYKA said it wrote with a very heavy heart, noting that it took time to overcome the initial shock and disbelief surrounding Ajayi’s passing.

According to the agency, his death does not simply signal the closing of a chapter, but rather marks the loss of a guiding light whose brilliance, warmth, and sincerity shaped the industry with care and distinction.

A Distinguished Figure in Marketing Communications

TROYKA stated that while John Ajayi’s expertise as a publisher and content leader was widely acknowledged, it was the integrity and vision he brought to his work that truly set him apart.

The agency emphasized that the marketing communications industry has lost one of its most distinguished professionals, whose influence extended beyond reportage to defining standards of excellence.

Furthermore, the agency noted that Ajayi’s contributions elevated Integrated Marketing Communications (IMC) coverage and helped strengthen the credibility and depth of industry journalism in Nigeria.

Personal Reflections on a Life of Generosity

On a personal level, the agency said Ajayi’s departure leaves a void that is difficult to describe, recalling his incomparable generosity of spirit.

Reflecting on Ajayi’s early career at The Day Newspaper, TROYKA noted how he rose head and shoulders above his peers, eventually becoming an authority in IMC coverage and reportage.

The statement further recalled a deeply touching personal experience in which Ajayi organised and hosted a magnificent birthday celebration in honour of the writer, entirely at his own expense.

According to the agency, this rare gesture perfectly captured the essence of a man who found joy in lifting others, celebrated the success of his friends as his own, and gave selflessly without expecting anything in return.

An Enduring Legacy of Excellence and Compassion

Although John Ajayi is no longer physically present, TROYKA affirmed that his presence will continue to be felt through a lasting legacy built on excellence, humility, and generosity.

The agency stressed that Ajayi proved one could attain the peak of professional success while remaining deeply compassionate and generous.

As a result, his life stands as enduring proof that integrity and humanity remain powerful forces in leadership and professional achievement.

Words of Comfort to Family and Colleagues

Extending condolences to Ajayi’s family, TROYKA said it shares in their pain and prayed for God’s comfort and strength during this difficult time.

The agency also urged his colleagues to continue striving to uphold the enviable standards of communication, professionalism, and character that he exemplified daily.

The statement concluded with prayers that Ajayi’s gentle soul finds perfect peace with his Maker.

Statement Signed by TROYKA Executive

The condolence message was signed by Dr. Biodun Shobanjo, DON, on behalf of TROYKA, reaffirming the agency’s deep respect for John Ajayi’s life, values, and lasting contributions to the marketing communications industry.