Integrated marketing communications agency, AT3 Resources, has expressed deep sorrow over the passing of Mr John Ajayi, describing his death as a profound loss to Nigeria’s marketing communications industry.

In a condolence statement signed by Tosin Adefeko, Chief Executive Officer of AT3 Resources, the agency said it mourns the passing of Ajayi, whom it described as a distinguished publisher, media icon and one of the most influential voices in the sector.

The message stated that Ajayi’s death is not only a painful loss to his family and the MARKETING EDGE team, but also to the broader marketing communications industry in Nigeria and beyond. According to AT3, his life and career were defined by hard work, excellence and an unwavering commitment to building MARKETING EDGE into a respected national platform.

AT3 noted that through his pioneering efforts, Ajayi consistently championed innovation, celebrated industry excellence and provided a credible platform for brands, agencies and practitioners across the country. The agency added that his contributions helped shape industry conversations and strengthened the role of journalism within marketing communications.

The statement further said that Ajayi’s impact will continue to resonate deeply within the media and marketing ecosystem, even as the industry comes to terms with his passing.

AT3 also extended its heartfelt condolences to Ajayi’s family, the MARKETING EDGE team and the wider industry he served with distinction, noting that while he will be greatly missed, his legacy of professionalism, passion and leadership will endure.

The agency concluded by praying for the repose of his soul and honouring the lasting standards he upheld throughout his career.