PepsiCo, home to over 500 iconic brands including Gatorade, Quaker, Siete, 7UP, Mountain Dew, and Pepsi, has taken a bold step into the future by unveiling a new corporate identity after a remarkable quarter of a century. This fresh look represents the company’s first major rebrand since 2001, signifying a new chapter in its global journey.

A Fresh Look for a Global Powerhouse

The new PepsiCo brand identity comes complete with a redesigned wordmark, logo, and tagline. Since its inception in 1965, the company has had three different corporate identities, each drawing inspiration from its flagship soda brand, Pepsi. Until now, those designs carried the recognizable blue-and-red color schemes and the globe icon associated with the beverage giant.

However, the latest redesign marks a clear departure from that tradition. This time, PepsiCo places equal emphasis on its diverse business pillars—food and grains, drinks and water, and its Pep+ sustainability program—all unified under a visual identity underscored by a smile.

Addressing a Brand Awareness Challenge

Interestingly, PepsiCo revealed that only 21 percent of consumers can identify a brand under its umbrella that isn’t Pepsi. This signals an awareness gap for a company that manages hundreds of household names. The previous logo, an all-caps bold blue “PEPSICO” positioned beneath a globe, had been in use since 2001.

Leadership Speaks on the Transformation

Ramon Laguarta, PepsiCo CEO, expressed the company’s renewed vision in a statement: “Our new identity boldly reflects who we are in 2025—a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands.”

Similarly, Jane Wakely, Chief Consumer and Marketing Officer and Chief Growth Officer of PepsiCo International Foods, explained that the updated color palette draws inspiration from the “real world,” using earthier and more muted tones. She added that the custom lowercase typeface conveys approachability, while the smile element symbolizes PepsiCo’s deep “obsession with consumers,” reflecting its desire to connect with them across more occasions.

Looking Ahead

As part of its rollout plan, PepsiCo’s refreshed identity will begin appearing on packaging early next year. According to Wakely, the rollout will happen gradually across different markets. For now, consumers can already experience the new look on PepsiCo’s digital channels and corporate website, setting the stage for a new era of connection, confidence, and creativity.