MARKETING EDGE ONTV hosts Bolaji Okusaga this Wednesday

Bolaji Okusaga, Managing Director of Precise Platform & Bababunmi Agbebi, MARKETING EDGE ONTV host.

By Felicia Nwosu

MARKETING EDGE ONTV, a highly rated brand-centric television programme, will once again feature Bolaji Okusaga, Managing Director of Precise Platform and its technology-driven subsidiary, Teon Engine, this Wednesday.

Meanwhile, this second appearance will conclude the engaging conversation that began last week, as Okusaga joins host Bababunmi Agbebi on the Industry Conversation segment.

As always, the episode airs on TVC News (DStv Channel 418) at 12:30 pm and on WAPTV (DSTV Channel 262) at 8:00 pm and with repeat broadcasts Thursday at 9:30 am.

Continuing a Visionary Dialogue

Following the success of last week’s session, Okusaga returns to share more thought-provoking insights on the evolving intersection of marketing, communication, and technology.

A Strategic Thinker with a Proven Legacy

Okusaga’s influence extends across advertising, public relations, media, and technology. Before establishing Precise Platform, he served in senior leadership roles at Minaj Broadcast International, Access Bank, and The Quadrant Company.

At Quadrant, he led the agency to a historic milestone, winning African PR Consultancy of the Year 2012 from The Holmes Report/Sabre Awards, the first by a Nigerian PR firm.

He is an alumnus of Obafemi Awolowo University, where he graduated with distinction in Dramatic Arts, and the University of Ibadan, where he earned a Master’s degree in Communication and Language Arts.

His training in both the creative and analytical aspects of communication reflects his unique approach to leadership—one that fuses artistry with precision.

Redefining Marketing Through Innovation

At Precise Platform, Okusaga continues to bridge creativity with data-driven solutions that align with the modern brand landscape.

Under his leadership, Teon Engine has emerged as one of Nigeria’s most dynamic martech companies, offering tools that help brands gain deeper audience understanding through technology and analytics.

Recently, Teon Engine introduced three proprietary products—TrendTeon, PollTeon, and SurveyTeon each designed to help organizations strengthen audience engagement.

TrendTeon provides a sophisticated influencer marketing platform that measures campaign effectiveness in real time.

PollTeon simplifies opinion gathering with interactive interfaces and reward-based participation, while SurveyTeon delivers intelligent insights to guide brand decisions.

A Vision Anchored on Progress

For Okusaga, the future of marketing lies in the fusion of creativity, intelligence, and empathy.

He believes that effective communication must not only inform but also inspire and influence.

His work continues to challenge the industry to think beyond traditional metrics and to build strategies grounded in purpose and innovation.

About MARKETING EDGE on TV

MARKETING EDGE on TV is a potpourri programme that comprises three rich and engaging segments: Brand News, Brand in Focus, and Industry Conversation.

Together, these segments provide a comprehensive view of the marketing communications landscape, celebrating creativity, examining brand strategies, and fostering conversations that drive growth and innovation.