Few brands in Nigeria have matched Power Oil’s ability to blend product leadership with authentic social impact. “Over the last ten years, Power Oil has grown beyond functionality into a health authority by executing millions of free checks, supporting critical heart surgeries, and building WalkHearton into one of the country’s largest health-led consumer movements, now attracting over 10,370 registrants and 5,250 active participants this year.”, Roland Akpe, Marketing Manager, Oil Portfolio, Tolaram Group.

Over 5,000 Attendees at This Year’s Walkhearton

This World Heart Day disruption was a masterclass in purposeful marketing. Power Oil dominated the Lagos skyline with a drone-powered banner, instantly generating nationwide talkability and reinforcing its health-first authority. Complementing this, with Kaffy, the brand converted TV studios into a fitness and dance session, merging advocacy with entertainment.

Over 5,000 Attendees at This Year’s Walkhearton

With the Certified Healthy seal and campaign line Be Certified Fit, Power Oil is re-emphasising her health equity. It is proof that when marketing serves both people and purpose, it becomes more than communication, it becomes culture.

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