Roseline Abaraonye has been named to a senior role as Marketing Director at Imperio International, a renowned multinational in the beauty and fragrance sector.

Her transition to this global entity has marked a new chapter in a marketing career that spans more than 20 years.

 

Previous Executive Role

Before her latest role, she held the position of Chief Commercial Officer at N.N.Fems Group, a Nigerian-owned enterprise founded in 1992 to address the grooming and skincare needs of African consumers.

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Meanwhile, Her tenure there was defined by strategic brand leadership and commercial growth initiatives.

A Legacy of Brand Excellence

Indeed, over the years, Roseline has accumulated extensive experience across the fast-moving consumer goods (FMCG) sector.

Impressively, known within Nigeria’s marketing landscape, she has been regarded as one of the few women transforming the industry through innovation and impactful campaigns.

Core Competencies

Her career has been shaped by specialization in various domains.

These are brand and consumer strategy, segmented market targeting, marketing communications.

Also, it includes insight-led innovation, product development, and cross-functional project management.

Professional Journey

Again, Roseline began her professional path at Union Diagnostic and Clinical Services.

Moreover, this was where she focused on public relations and brand visibility.

Subsequent roles at PZ Cussons Nigeria Plc enabled her progression from Brand Manager to Senior Brand Manager.

She later served in similar capacities at Tigers Brand Nigeria and Hayat Kimya Nigeria, where oversight of brand portfolios and consumer campaigns became central to her role.

Key Achievements

Noteworthy accomplishments have defined her career.

The Molfix diaper brand, under her guidance, rose to industry leadership within four years.

The successful market entries of Molped sanitary pads, Bebem Natural baby diapers, and Familia & Papia tissues were also driven by her strategic direction.

Recognition for these efforts has been reflected in multiple award-winning campaigns.

Industry Recognition

Her work has led to the receipt of over 20 awards. The ADVAN “Brand of the Year” title was earned in 2018 and 2019 for a diaper brand she spearheaded.

This is an achievement that underscored her influence in consumer goods marketing.

Educational Background

She holds a Master of Business Administration from Business School Netherlands (2018) and a Bachelor of Science in Economics from Abia State University, where she graduated with Second Class Upper honours.

Additional training was completed at South Africa’s Tiger School of Magic, a respected institution in marketing excellence.

Professional Affiliations

Roseline is affiliated with both the National Institute of Marketing of Nigeria (NIMN) and the Advertisers Association of Nigeria (ADVAN).

Through these notable bodies, she continues to contribute to the marketing ecosystem.

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