Glitz, Excitements as NIPR Stakeholders Converge for NIPR Week

…Governor, industry experts reel out the place of PR in reputation management

The city of Uyo witness incredible convergence of the of public relations professionals, policy makers, industry egg-heads, innovators, leaders and other players from the advertising industry as the Nigerian Institute of Public Relations Week (NIPRW) day 2 continued with transformative shift to reshape the public relations landscape.

Themed “Solid Minerals: A Solid Path to Nigeria’s Sustainable Economic Recovery – The Challenge for Public Relations,” this year’s conference acknowledges the profound impact of technological advancements, image buildings, reputation management and perceptions.

As the cream d’ lacream of Nigeria’s public relations industry gathered, the Ceedapeg Hotel shone with breathtaking splendor. Luxurious seating, impeccable decor, and striking NIPR branding created a setting that was at once dignified and dazzling.

The room was aglow with the warm smiles of esteemed guests, their faces lighting up the day with an aura of excitement and expectation. The melodic strains of a live orchestra added a touch of magic to the atmosphere, perfectly capturing the essence of the NIPR’s glamorous celebration.

The occasion started with Yomi Badejo-Okusanya fmipr, chairman national planning committee welcome remark who noted that while planning the NIPW he saw an opportunity to reposition public relations at the center of national discourse.

“For too long, public relations in Nigeria and our institute, have been marginalized, with many failing to understand the true value we offer.
Ironically, while we solve reputational issues for others, we neglected our own. Our profession, it seemed, needed its own PR. Under the leadership of President Ike Neliaku, Vice President Prof. ES Dandaura, and the Governing Council, we’re witnessing a renaissance. Members now proudly embrace their professional identity, and our value is once again being recognized.”

“NPRW Uyo 2025 is a testament to this resurgence. Gathering over 1,000 practitioners nationwide is no small feat it proves we are a force to reckon with.”

In his opening remarks the President, chairman of the Nigerian Institute of public relations (NIPR), Dr. Ike Neliaku fnipr, noted that image and reputation building are vital in shaping narratives.

Dr. Neliaku emphasized that the country’s image needs significant improvement, adding that effective leadership and communication are crucial in addressing this challenge.

Mr. Tayo Oyedele, Chairman of Nigeria’s Presidential Committee on Fiscal Policy and Tax Reforms, highlighted the critical link between economic policy and effective communication.

In his words, “Tax reforms are not just fiscal tools but narratives of national trust, underscoring the need for PR professionals to bridge the gap between policymakers and the public. When people understand the ‘why’ behind policies, compliance ceases to be a struggle.”

On his part, Alhaji Nigeria’s Minister of Information and National Orientation, Mohammed Idris, urged public relations professionals to continue in it role as central agents of national renewal by helping in shaping and projecting Nigeria’s rising economic profile to the world.

He noted that the policy trajectory under President Tinubu’s leadership is driving meaningful economic change, with notable progress being made in critical areas.

“Permit me to posit, with every iota of conviction, that the Renewed Hope Agenda is steadfastly paving the way for Nigeria’s economic renaissance, and it is for us as public relations professionals to match the moment by strategically deploying our persuasive, values-driven and inclusive communication mechanisms in galvanizing our population, home and abroad, to participate in the reawakening of an economic giant.

The Minister emphasized that President Tinubu’s Renewed Hope Agenda is making significant strides in revitalizing Nigeria’s economy through groundbreaking reforms, targeted investments, and pioneering policies that promote inclusivity.

Pastor Umo Eno, governor of Akwa Ibom state represented by his deputy, Akon Eyakenyi thanked the NIPR for holding the NIPRW in Uyo and assured the guest of the enjoying the splendor, the beauty and hospitality of the state as well as how the state has utilised the resources available to the state through its Arise agenda.

“The theme of this event “Solid Minerals: A Solid Path to Nigeria’s Sustainable Economic Recovery – The Challenge for Public Relations,” I believe public relations practitioners can work collaboratively with the larger media to market our nation. They still and project our identity, and common interest.

The best report and media analysis while building blocks of enduring friendships and strategic collaboration falls within the scope of public relations practitioners.”

He urged the practitioners, media organizations and the citizen to be patriotic and imbibe the American culture of protecting its country impressive of their different believe and party affiliation.

The governor pledged his continue support to the NIPR and also the media at large.

Dr. John Momoh, OON, Chairman of Channels Television, was installed as Chair of the Nigeria Reputation Management Group (NRMG), and Bashir Adeniyi, customs comptroller-general as Vice.

Posthumous Awards was given to late PR icons, including pioneers like the late Christiana Essien-Igbokwe; late HRM Oba Olufemi Ogunleye and late elder Uduak Obot who was part of the 2026 NIPW planning committee before he passed on in February 2026.

The occasion was light up with beautiful performance from Akwa Ibom state cultural troupe while the Ibom Air sponsored Ibom (food and drink festival) at the Ibom center.

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