Tag: Marketing Update

Navigating the ROI maze in advertising’s multi-channel future

In 2025, Nigeria’s advertising landscape is a vibrant, chaotic tapestry of channels,...

Beyond Product & Price: Is “Connection” Kotler’s Missing P for Nigerian Brands?

For decades, Philip Kotler’s 4Ps of Marketing- Product, Price, Place, and Promotion...

Glitz, Excitements as NIPR Stakeholders Converge for NIPR Week

...Governor, industry experts reel out the place of PR in reputation management The...

“Appeared to be in Nigeria”: Meta’s anti-scam feature sparks outrage and discrimination claims

The digital realm, which is frequently referred to as borderless, may occasionally...

The frontiers of AI-powered cybersecurity and Compliance, Smartcomply takes Another Step Further To Appoint Gbemisola Osunrinde as CEO

Smartcomply, the frontiers of AI-powered cybersecurity and compliance, today announced...

From Lagos Hustle to Cannes Glory: Eniola Ogunmekan’s Creative Journey Reaches La Croisette

Eniola Ogunmekan’s career is testament to the power of pushing boundaries, amplifying...

Nkasiobi Chukwu joins Mavin Records as Head of Marketing and Communications

Mavin Records has appointed Nkasiobi Chukwu, an acclaimed innovator at the intersection...

LIA Announces the 2025 Ambient & Activation; Billboard; Poster and Print Jury

Chaka Sobhani, President and Global Chief Creative Officer...

The Naira’s tight grip: how price sensitivity is rewriting the rules of marketing and consumer choice in Nigeria

In Nigeria’s lively and busy economy, where every naira matters and value is continuously...

The lemon-lime overtake: when Sprite’s spark challenged the cola-crown

For decades, the frothy battlefield of global drinks has been mirrored by the titanic...