DKK attributes success to human creativity, ICT
A strategic Marketing Communication Company, DKK Nigeria has attributed its recent success to the vibrancy and creativity of its human and online capacities.
The Managing Director of the company, Mrs. Temitope Jemerigbe told Marketing Edge in an exclusive interview at the weekend, adding that DKK has won big accounts of multinationals because it has leveraged on the creative of youths who are versatile in Information and Communication Technology.
She says, “When we realised that today’s advertising world will depend on new ways of thinking, new technology and the vibrancy of the youths, we do not have any other option that to explore internet. What happens is that we are living a new world for new things, there is new media, there is new way of thinking and the youthful way of doing things that we bring to bear cannot be overruled. In one word – evolution! evolve or wither away. It’s that simple.”
It will be recalled that DKK won the multibillion naira account of MTN in a fiercely contested pitch exercise recently and according to Jemerigbe the success is a testament that DKK is doing something right.
“One of the things that will take me back to this internet of a thing is how we get two big clients through the internet. We have gotten two clients through online platform, one of our biggest spenders. They knew nobody in Nigeria, they got to our website. Online is key in getting new business,” she noted.
Jemerigbe emphasised on the structure of DKK as another factor that is helping the organisation, noting that the company has deliberately created three units, encompassing the Advertising, the Public Relations and Media buying for efficient service.
“We only change the way we do things. One of the things I think we have done is that we create the unit that does advertising, we have the unit that does PR and do media buying and we also do events and sponsorship. We have deliberately kept those competencies internally. They stand alone as business unit within our structure and it’s what has really worked for us. We’ve been able to make it a standing organisation now, so much so. Our recent win of MTN is a testament part, it shows that we did something right,” she explained.
According to her, most clients are informed because internet has created level playing ground for everybody. “So when you are coming to somebody who is as knowledgeable like you then you must have some form of expertise that will enable you to carry through,” she added.
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