Pepsi introduces new flavour to shake up soda landscape
By Felicia Nwosu
The cola wars are heating up again. In a direct challenge to Coca-Cola’s recent flavor innovations, Pepsi said it is gearing up to unleash a new contender, called Pepsi Wild Cherry & Cream.
It said this new beverage marks a bold move to capture the taste buds of a new generation.
According to Pepsi, the launch echoes a similar strategy employed by rival Coca-Cola, which recently revealed its own forthcoming cream-infused flavor, albeit with an orange twist.
Described by the company as its “most decadent flavor yet,” Pepsi Wild Cherry & Cream aims to evoke a sense of nostalgia while delivering a refreshing experience.
The global cola brand said that the new flavor will be a permanent fixture in 12oz cans, while the larger 20oz bottles will be available for a limited time. Catering to diverse preferences, both regular and zero-sugar versions of the Wild Cherry & Cream variety will be offered.
The introduction of innovative flavors has become a common tactic for established soda brands seeking to connect with younger consumers who are drawn to unique and exciting taste profiles.
We are thrilled to introduce Pepsi Wild Cherry & Cream,” stated Jenny Danzi, Pepsi’s head of marketing. “Pepsi Wild Cherry has long held a special place among cola aficionados, especially within the millennial and Gen Z communities.
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