Empowering millions through affordable insurance: How Aderinsola Ogunbiyi is transforming lives as marketing lead for Turaco in Nigeria
In an era where access to affordable insurance is critical, Turaco, an insurtech company, is making significant strides in transforming lives across Africa.
At the forefront of this mission is Aderinsola Ogunbiyi, the Marketing Lead for Nigeria, who has played a pivotal role in driving Turaco’s mission to bridge the gap in insurance coverage, ensuring more underserved Nigerians have access to financial protection.
Nigeria, like many African countries, faces a vast insurance gap, leaving millions vulnerable due to the high cost of premiums, limited awareness, and a lack of trust in traditional insurance models.
Aderinsola and her team at Turaco believe that financial protection is a fundamental right, and they are working tirelessly to make insurance more inclusive and accessible. “We’re not just selling insurance—we’re providing peace of mind and security to people who need it the most,” says Aderinsola. “Our goal is to change the narrative around insurance in Nigeria, making it accessible and understandable for everyone, regardless of their financial background.”
A key driver of Turaco’s success in Nigeria has been its ability to form strong partnerships across various sectors.
By embedding insurance into everyday products and services, Turaco provides simple, affordable, and relevant insurance solutions to underserved communities. Under Aderinsola’s leadership, Turaco has partnered with fintech companies like Paga, which supports SMEs in Nigeria, and M-Kopa, a pay-as-you-go provider, to extend insurance coverage to small business owners. These partnerships have significantly increased Turaco’s impact, offering financial protection to more underserved groups.
Aderinsola has also led strategic partnerships with major players such as PayHippo, a Nigerian fintech innovator, insuring over 25,000 small and medium-sized enterprises. Building on this success, She spearheaded a game-changing collaboration with AFEX, a global commodity trade solutions company, extending insurance coverage to tens of thousands of its customers.
Through a highly successful launch event in Nigeria, her marketing strategies raised awareness about the importance of insurance while providing financial protection to thousands of families.
These groundbreaking initiatives have solidified Turaco’s dominance in the insurtech space and emphasized Aderinsola’s trailblazing leadership in making insurance an essential safety net for underserved communities in Nigeria.
As the Marketing Lead for Nigeria, Aderinsola has driven awareness of insurance through innovative marketing approaches and powerful storytelling. Recognizing that insurance can be a complex and often misunderstood concept, she focuses on simplifying the message and making it relatable. “Storytelling is a powerful way to simplify insurance and make it more understandable” explains Ogunbiyi. “When people can relate to the stories of others who have benefited from insurance, it breaks down barriers of distrust and makes them see the value in being protected.”
In August 2023, Turaco achieved a significant milestone, insuring over 1 million lives across Africa. This accomplishment reflects the company’s dedication to scaling its impact, a goal that Aderinsola Ogunbiyi has been passionately championing in Nigeria.
Her efforts extend beyond developing market strategies—she focuses on forging strategic partnerships, and driving Turaco’s mission to provide affordable and accessible insurance to underserved communities.
For Aderinsola, the true impact of her work is evident in the lives it has transformed. By reducing the financial burden of unexpected events, she empowers families with peace of mind and the confidence to pursue opportunities for growth and stability.
Her leadership ensures that Turaco delivers more than just insurance—it offers security and hope to those navigating life’s uncertainties.
Turaco’s insurtech approach, with Aderinsola Ogunbiyi at the helm of marketing in Nigeria, is grounded in the belief that insurance should be simple, affordable, and accessible to everyone. As the company looks to the future, Ogunbiyi’s vision and expertise will remain key in extending financial protection to millions more Nigerians, ensuring no one is left behind.
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