MARKETING EDGE ONTV hosts Popoola this Wednesday
By Felicia Nwosu
Pharm. Ade Popoola, Group Managing Director of Reals Pharmaceutical Ltd., is set to share his valuable insights on the pharmaceutical marketing landscape in Nigeria during this week’s Industry Segment on MARKETING EDGE ONTV. The program airs on Wednesday, October 30, 2024, at 12:30 PM on TVC News (DSTV Channel 418), with repeat broadcasts on WAP TV (DSTV Channel 262) at 8:00 PM and again on Thursday at 9:30 AM.
With over two decades of experience in pharmaceutical sales and marketing, Pharm. Popoola has established himself as a prominent figure in the industry. His recognition as a Distinguished Ekiti Son Award recipient highlights his commitment to public health and community well-being. As a member of The Society for Pharmaceutical Sales and Marketing of Nigeria (SPSMN), he has consistently worked to impact the pharmaceutical landscape positively.
Pharm.
Popoola’s leadership was evident during the recent cholera outbreaks in Nigeria, where Reals Pharmaceuticals donated hundreds of life-saving Oral Rehydration Solutions (ORS) to the hardest-hit states. This initiative was part of the company’s corporate social responsibility efforts, aimed at improving public health and supporting healthcare systems overwhelmed by the crisis. His belief that “only government cannot do it alone” underscores his approach to addressing healthcare challenges through collaboration and innovation.
During his appearance on MARKETING EDGE ONTV, Pharm. Popoola will discuss the current challenges facing the pharmaceutical marketing landscape in Nigeria, as well as the opportunities and growth strategies available in emerging markets. He will also address the persistent threat of counterfeit products, explore the latest marketing trends driving industry growth, and share how pharmaceutical companies can adapt their marketing strategies to meet the needs of diverse market segments. Viewers can expect an engaging discussion that reflects Pharm. Popoola’s deep expertise and passion for enhancing the quality of healthcare solutions available to consumers.
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