2024 LIA winners, finalists announced
By Oluwaseyi Lawal
The London International Awards (LIA) has proudly announced the winners and finalists in four major categories: Digital, Use of Social Media & Influencers, Production & Post-Production, and Music Video.
This comes after an intensive on-site judging process, which stands out for its absence of online prejudging. LIA’s goal is to ensure a rigorous and fair evaluation of every submission, with jurors fully dedicating themselves to reviewing and assessing the work together.
Terry Savage, Chairperson of LIA, expressed his satisfaction with the judging process, noting that jurors consistently commented on the high caliber of the entries this year. “The quality of the work was of a very high standard,” Savage said. He also acknowledged that the experience and expertise of the jurors were key in delivering the best results, adding, “Every judge sees every piece of work in the category they are judging,” which helped maintain fairness and consistency throughout the process.
In the Digital category, which celebrates innovation and creativity across platforms like mobile apps, websites, social media, AR, VR, and wearable technologies, Marcel, Paris took home the Grand LIA for their campaign “WoMen’s Football” for Orange. In total, 45 statues were awarded in this category, including 12 Gold, 15 Silver, and 17 Bronze, alongside 10 Finalists. Malcolm Poynton, Global Chief Creative Officer and President Creative of Cheil Worldwide, led the Digital and Use of Social Media & Influencers Jury and praised the creativity displayed by the winners.
The Use of Social Media & Influencers category, which focuses on impactful campaigns driven by social media platforms and influencer partnerships, also saw fierce competition. Two Grand LIAs were awarded in this category. The first went to AMVBBDO London for their campaign “Gravy Race” for Sheba, while Indiana Production, Milan, received the second for their public service campaign “Assume That I Can” for Coorsdown. In addition, the jury awarded 12 Gold, 9 Silver, and 14 Bronze Statues, with 10 campaigns named as finalists.
Meanwhile, the Production & Post-Production and Music Video categories were presided over by Emma Daines, Founder and CEO of Fin Design + Effects Sydney. In the Production & Post-Production category, the Grand LIA was awarded to Revolver Sydney for their campaign “Better on a Better Mobile Network” for Telstra. The jury recognized a total of 88 entries, awarding 28 Gold, 32 Silver, and 27 Bronze Statues, as well as 20 Finalists. This category celebrated the highest level of craftsmanship and production value from agencies worldwide.
In the Music Video category, which spotlights films designed to promote music, artists, or brands, 10 statues were handed out. These included 4 Gold, 1 Silver, and 5 Bronze Statues, with 3 finalists also being recognized. The winners reflected excellence in creative vision and execution, helping to push the boundaries of music-driven visual content.
The 2025 LIA winners and finalists represent the finest in global creative achievements, further solidifying the awards as a benchmark for industry excellence. Each entry underwent a meticulous judging process, with juries carefully deliberating to ensure that only the very best campaigns were recognized for their strategic creativity and execution.
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