PowerHouse Multimedia wins OOH Adtech Innovation Award at LOMA 2024 Conference
By Zion Rufus
PowerHouse Multimedia, a leader in redefining mobile Out-of-Home (OOH) advertising in Nigeria, has clinched the OOH Adtech Innovation Award at the LOMA 2024 Conference and Awards in Lagos, Nigeria.
The awards, held on the 28th of September, 2024, recognized and celebrated the outstanding talents and organizations that have made significant contributions to Nigeria’s OOH industry. The event highlighted those who have successfully leveraged OOH advertising to create impactful campaigns, as well as OOH companies that have delivered exceptional work between June 2023 and May 2024.
The OOH Adtech Innovation Award was given to honor PowerHouse Multimedia’s forward-thinking approach to combining mobile advertising with cutting-edge technology, reshaping the way brands connect with their audience. The award also recognized their pioneering use of AI-powered data analytics, which provides advertisers with live data on audience impressions, even while the billboards are in motion.
This real-time tracking technology gives advertisers the same level of actionable insights usually reserved for static digital ads, closing the gap between OOH and digital marketing. For an industry often seen as trailing behind social media in terms of real-time insights, this is a transformative step forward.
“We’re incredibly proud to receive the OOH Adtech Innovation Award, especially as we celebrate our fourth anniversary,” said Danielle Ibraheem, CEO of PowerHouse Multimedia. “This win is deeply meaningful for us. It recognizes how we’ve combined cutting-edge technology with traditional OOH formats to deliver measurable impact. This award highlights the value our solutions bring to brands looking to truly connect with their audience.”
During the two-day LOMA Conference, PowerHouse hosted an interactive exhibition booth where guests explored their services through a cutting-edge virtual reality experience, immersing attendees in the power of their location-based marketing solutions. The company also stood out by showcasing the full potential of their innovative LED Mobile Billboards.
Over the course of the event, PowerHouse Multimedia’s mobile units delivered real-time video ads, live streaming, and immersive experiences, creating an engaging atmosphere that captivated both event attendees and passersby. This partnership also saw the company leading a week-long brand activation campaign across key routes in Lagos, demonstrating the power of location marketing to reach diverse demographics.
Established in 2020, PowerHouse Multimedia continues to push the limits of how brands engage with consumers, offering agile, tech-driven solutions that merge storytelling with measurable impact. This marks not just a win for the company but a victory for innovation in OOH advertising.
About the LOMA Conference and Awards
The LOMA Conference and Awards is an annual event dedicated to advancing the role of Out-of-Home advertising in Nigeria.
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