MARKETING EDGE hosts Sola Akinsiku tomorrow
By Felicia Nwosu
Sola Akinsiku, a renowned Out-of-Home media expert, President of the Out-of-Home Advertising Association of Nigeria (OAAN) and Managing Director of Kok Visibility, a leading Outdoor marketing agency, is set to appear on the Industry Conversation segment of this week’s episode of MARKETING EDGE ON TV.
The interview will be broadcast at 12:30 pm on TVC News (DSTV Channel 418) and 8:00 pm on WAP TV (DSTV Channel 262), with a repeat on Thursday at 9:30 am on WAP TV.
He will be sharing his expert insights on the Nigerian Out-of-Home advertising sector. He will assess the sector’s current state, highlighting its challenges and opportunities, and address the impact of regulations on the medium’s effectiveness.
The proposed Chartered Out-Of-Home Media Agency bill, will also be a topic of discussion. The brand custodian will share his thoughts on the bill’s potential implications, including its relevance and potential conflicts with existing Advertising Regulatory Council of Nigeria (ARCON) rules.
Notably, Akinsiku is a seasoned professional with a track record of leadership, having served as the 55th President of Rotary Club of Ikeja.
With a strong focus on transparency, truthfulness, and forthrightness, he is dedicated to elevating the outdoor advertising space to new heights. Under his leadership, OAAN is undergoing significant transformations, aiming to establish a topnotch rating in the industry.
His vision includes fostering continuous and constructive engagements with clients, signage agencies, and critical stakeholders to address key issues impacting members’ businesses.
With his expertise and dedication, the renowned PR expert is set to revolutionize the outdoor advertising sector, positioning OAAN for greatness and cementing his legacy as a pioneer in the industry.
As a forward thinking leader, Akinsiku also plans to establish an academy to enhance the capacity and capability of the workforce, ultimately boosting productivity and client impact.
His passion extends to carving a legally backed identity for OAAN, expanding its frontiers beyond Nigeria, and initiating an African project.
Don’t miss this opportunity to gain valuable insights from a seasoned professional. Mark your calendars for this Wednesday and tune in to MARKETING EDGE ON TV.
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