Pepsi unveils new visual identity, logo across iconic landmarks
By Oluwaseyi Lawal
Leading global beverage brand, Pepsi, has introduced its new logo and visual identity in Nigeria. This significant milestone underscores the brand’s dedication to innovation, creativity, and maintaining cultural relevance.
To commemorate the launch, Pepsi created a captivating digital event, transforming two of Nigeria’s iconic landmarks – the National Theatre in Lagos and the Abuja City Gate. Through impressive digital animations, the brand unveiled its new identity, with the iconic bottle appearing atop the Lagos landmark and the City Gate showcasing the new label’s arrival.
Speaking on this new development, the Marketing Director of PepsiCo, West, East, and Central Africa (WECA), Marius Vorster said, “This brand refresh transcends not only a simple logo update but signifies the dawn of a new era for Pepsi. Through the transformation of iconic landmarks and the creation of captivating virtual experiences, we are reaffirming our commitment to innovation, creativity, and fostering deep cultural connections.”
Norden Thurston, the Chief Marketing Officer of Seven-Up Bottling Company, stated, “The visual identity refresh is coming at a pivotal time from brand Pepsi, as the new look strategically draws equity from Pepsi’s past whilst incorporating modern elements to create a new look that is unapologetically contemporary and undeniably Pepsi.”
“This new look and color palette introduces electric blue and black to bring a contemporary edge to the classic Pepsi color scheme, whilst the new signature Pepsi pulse evokes the “ripple, pop and fizz” of Pepsi Cola – moving in time to the beat of the music, the roar of the crowd and the heartbeat of culture.
Pepsi is a modern brand with a rich history and heritage, exemplifying continuous reinvention for over 125 years. This dedication to innovation and high-quality refreshment has kept Pepsi as Nigeria’s top cola choice and a staple in people’s daily lives. The new design visually embodies Pepsi’s strong ties to pop culture, reflecting its association with music, lifestyle, and football.
Pepsi is manufactured in Nigeria by Seven-Up Bottling Company Ltd, a prominent manufacturing firm that also produces other international brands like 7Up, Mirinda, Teem, Mountain Dew, Rockstar Energy Drink, Lipton Ice Tea, H2oh, and Aquafina premium drinking water.
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