iProspect elevates Smith as head of client partnerships
By Abimbola Mohammed
In a newly created role, Jason Smith, client partner at dentsu’s iProspect, has been elevated as head of client partnerships. He has been with iProspect since the end of 2020 as client partner.
Smith will work directly with Marcelle Gomez, iProspect managing director, and the rest of the iProspect’s leadership team to bring the agency’s performance mindset to life for clients.
According to Gomez, Jason has been an integral part of iProspect as the agency has been on a transformation journey from a pure play digital performance agency to a fully integrated end-to-end media agency.
“Promoting from within and being able to recognise our amazing people with real career pathways brings me joy and is an excellent proof point of our agency’s cultural values. It is a real demonstration of our EVP, where the ambitious accelerate the possible.”
On his part, Smith said in a time marked by sweeping industry transformation, the imperative to collaborate closely with clients has never been more pressing.
“I’m truly excited to embrace this new role, dedicated to forging additional pathways for delivering business impact to our clients, empowering their growth agendas.”
iProspect works with clients including MYOB, Air New Zealand, William Grant & Sons, Accor Hotels, Kathmandu and Polestar.
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