Radisson lists Nigeria, 3 African countries as key markets for growth in 2023
By Joseph Ekeng
Radisson Hotel Group, one of the fastest-growing hotel companies in Africa, is focused on radically expanding its operational footprints in Africa in 2023.
According to Ramsay Rankoussi, Vice President, Development, Africa & Turkey, Radisson Hotel Group, four African markets, including Nigeria make up the group’s key focus market for the 2023 expansion.
The other three are Morocco, South Africa and Egypt. Aside from the big four, Radisson has also highlighted new markets of interest for investment, and they include Gambia, Cameroon, Ghana, Tanzania. and Seychelles – demonstrating a balanced prioritization of Francophone and Anglophone countries.
The 2023 growth plan is part of the hospitality group’s long term plan for Africa. The Group has said it aims to reach 150 hotels within the next five years across the continent, reinforcing Africa as a key growth market.
In view of this, the Group has concluded plans to expand its operations in Nigeria with the proposed opening of The Radisson Collection in Abuja, which will increase the company’s hotels in the country to 15 hotels by 2025.
With close to 100 hotels and 16,000 rooms in operation and under development in Africa, Radisson Hotel Group has opened 14 hotels in the region and signed over 25 new hotels, adding more than 4,800 additional rooms to its portfolio in the last two years alone.
This equates to 90 per cent of its African pipeline and translates to 15 per cent growth to its African operating portfolio, year-on-year, placing the Group well on track to reach its ambitious expansion goals.
“As a Group, we have prioritized consolidating our market share in key focus markets and expanding our presence in new territories to cement our leading position as the most geographically diverse hotel company across Africa,” Rankoussi explained.
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