Adedeji now senior director, LB Canada
By Zion Rufus
Tolulope Tomori Adedeji, a renowned Senior-level executive in the Marketing Communications space has been appointed to lead Labatt Breweries, an AB InBev company in Canada as Senior Director, Trade Marketing and Sales Operations.
The corporate Amazon, who in the course of her impact-driven career spearheaded some groundbreaking marketing strategies that drove disruptive innovation in the alcoholic beverage sector, previously served as the Marketing and Executive Director for world’s largest brewer AB InBev. Some of the brands she managed includes Budweiser, Trophy, Hero, Club beers and Beta Malt.
Elated and excited about her new appointment, Adedeji shared: “I’m excited and humbled to share that I’m starting a new position as Senior Director, Trade Marketing and Sales Operations at Labatt Breweries of Canada! (Ab InBev). One of the things I love the most about Ab Inbev is our ambition. We dream Big for our consumers and business. A big thank you to my leaders in Nigeria and Africa zone for this vote of confidence. A big thank you to my brand new NAZ Leaders too for taking a bet on this Naija gal. Time for some #blackexcellence. To my outgoing team, you are light and love. To our partner agencies, peers, mentees, coaches, employees, thank you for the trust and collaboration. We made magic and transformed the landscape. Be proud , and let’s humbly keep the ship sailing. To my family, we did it together. I am because you are. To anyone reading with a dream , never stop believing and putting in the work! One day. All Glory to God.”
Congratulating Adedeji on this enviable milestone, Publisher and Chief Executive Officer, MARKETING EDGE Publications, John Ajayi remarked: “This is quite awesome! What a way to put Nigeria’s name on a marketing global map. We saw this coming. We just couldn’t predict it would happen soon. But we knew you ve got the guts, you have got the grits and gusto.Indeed ,you ve got the brilliance. You have impacted the Nigeria and global marketing eco- system immeasurably. Congrats Madam. We at MARKETING EDGE are proud of our past rendezvous together in impacting on the Nigerian marketing landscape. You have been wonderful. Wishing you the Lord’s best wisdom and knowledge in the new task and position. Ride on, the Lord has your back.”
In the course of her career, Adedeji has built several brands from scratch to market leadership positions, including recently introduced premium flavored beer Flying Fish, through her extensive industry experience.
She has also previously served in various capacities, including Brand/ Commercial Associate Director of Procter & Gamble Nigeria; brand and Commercial Leader of the P&G business in Ethiopia; and has worked on various brands such as Always, Pampers, Ariel, Gillette and Oral B in Nigeria. Tolulope spearheaded the successful launch of Premium Trophy extra special stout in 2020 , despite the COVID-19 pandemic.
With her achievements and footprints extending beyond borders, Adedeji who is also an Executive Director on the Board of International Breweries Plc was admitted into the Forbes Communications Council in 2022 in recognition of her laudable achievements.
This admission followed a thorough vetting and review of her various contributions to the excellence of the Alcoholic Beverage, Home & Personal Care industries, personal and professional achievements, and her track record of successfully impacting business growth metrics.
Tolulope who was a lead guest Speaker at the last National Marketing Stakeholders Summit organised by MARKETING EDGE , holds a Bachelor of Science degree in Business Administration from Babcock University, a Masters of Business Administration from Obafemi Awolowo University and a Master’s of Science in International Management from the University of Liverpool, UK. Tolulope recently completed a course in digital marketing from the prestigious Harvard Business School. She is a Member of the Chartered Institute of Marketing (MCIM)
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