Sustained growth in brand equity, extension and impact
2Sure is a premium product from the Seven-Up Bottling Company. In addition to being very affordable, the 2Sure Hand and Surface Sanitizer is an antibacterial/anti germicidal agent that is effective against germs prevailing in the body and environment.
It is suitable for hands and surfaces like tables, door handles, cabinets, kitchen table tops, fridge handles, stair railings, etc. It is offered in different volumes including 100ml (24 bottles per carton), 500ml (12 bottles per carton), 4.5 litres (2 kegs per carton), and 10 liters.
The brand which launched during the heat of the Covid-19 pandemic in 2020 was an instant success and its brand equity growth has been skywards, right from inception. Little wonder that it disrupted its segment and instantly grew into a leading brand in its category.
Apart from sustaining its brand equity growth, 2Sure has also grown in brand extension within a very short span of life. It has evolved from hand and surface sanitizers to championing the entire home and personal care segment with the additional sister products from the same stable such as 2Sure Dishwashing liquid, 2Sure medicated and Antibacterial Soap, amongst others.
Significantly, 2Sure has continued to deliver on its promise to continually improve and protect the general hygiene of Nigerians by offering maximum protection against germs for a clean, healthy skin.
The home and personal care brand has continued to make remarkable impacts on the lives and lifestyles of Nigerians and the Nigerian market.
The brand has also supported and rewarded its teeming consumers through its diverse campaigns like the ‘Be the Spec’ and the ‘No be wash’ campaigns, which assures Nigerians of its unrivalled capacity to deliver on all its promises for all-round germ protection and care.
2Sure has also extended its scope of positive impact to sports as it supported the Lagos City Marathon last year, while this year, it supported the maiden edition of the Ogun Women Run 2022, which held in June, thus guaranteeing their maximum protection. Sustained growth in brand equity, extension and impact.
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