MARKETING EDGE employees boost capacity at O2 Academy
By Zion Rufus
Members of the MARKETING EDGE staff have received certifications from the O2 Academy in Lagos, a reiteration of the prestigious publication’s commitment to bettering the lives and ensuring the career growth of its workforce.
Every year, the leading brands and marketing publication facilitate empowerment for its staff through its yearly fireside chats, masterclasses, as well as in-house orientation programs. However, this year, the company took it up a notch higher than before by sponsoring the team for a 3-months intensive program on Total Brand Experience and Strategy at the O2 Academy.
According to General manager, strategy and business development, MARKETING EDGE Publications, Mojisola Abiodun – Matesun, being a participant and recipient of the certificate was like a dream come true.
She said: “I have always wanted to go to O2 Academy to learn and master the art of strategy, presentation, and brand management, and realizing that goal is a big deal and a great branding experience.”
Expressing her gratitude to the MARKETING EDGE and O2 Academy management for the growth opportunity served on a platter, Deputy General manager, marketing, MARKETING EDGE Publications, Ogechi Odigbo explained that it was a great accomplishment to be part of a program that has helped her “learn, relearn, and unlearn”.
“I am glad we gave it our best. It wasn’t an easy deal shuffling between work and the program. But now that we are through, I can say it was a lifetime experience that can never be taken away. We were taught about leadership, negotiation, processes of presentation, and an in-depth understanding of marketing strategy and brand management.
The program, launched in partnership with O2 Academy Lagos deepens the position of MARKETING EDGE and its workforce as forward-thinking leaders in Nigeria’s marketing communications industry.
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