MARKETING EDGE on TV hosts Oyedeji this Wednesday
By Oghale Mafuru
Foremost Advertising, Marketing, and brand-centric television programme, MARKETING EDGE on TV will be hosting Dr. Tayo Oyedeji, CEO, Publicis Groupe/Redefini Nigeria, an astute professional who has honed his skill through decades of working in multinational companies around the world.
The TV programme which has three segments namely brand news, brand in focus, and industry conversation, will be airing on Wednesday on TVC News, Channel 418 at 12:30 PM.
Dr. Oyedeji will be featured in the ‘Industry Conversation’ segment of the program where he will speak on salient issues about the business of advertising in Nigeria and around the globe.
His professional background includes work in finance, marketing, and management consulting in Africa, Europe, and North America.
He was the Regional Managing Director for Starcom in Africa, overseeing 756 personnel in 34 countries. Tayo has a doctorate in business administration from the University of Missouri-Columbia and a master’s in business administration from Oxford University.
Dr. Oyedeji has over 20 years of corporate and academic expertise covering media advertising, finance, marketing, and management consulting across Africa, Europe, and North America, with a proven track record of guiding business/academic growth and development.
He was a former Director of Business Development at MediaReach OMD, where he was in charge of the digital media division and the Etisalat account service team. He has worked for clients like MTN, Intel, HP, Visa, Virgin, GlaxoSmithKline, Guinness, and others.
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