More categories emerge as hard work, excellence are recognised at 2021 MARKETING EDGE Awards
By Felicia Nwosu
It was glitz, glamour and entertainment at its best as hard work and excellence were recognised at the 8th edition of the MARKETING EDGE annual Brands and Advertising Awards of excellence, held at the prestigious D’ Podium event centre, on highbrow Aromire Street, Ikeja.
This year’s edition of the annual Marketing Stakeholders Summit and Brands & Advertising Awards of Excellence has indeed created an indelible impression on practitioners and industry watchers. For the first time, 183 award categories were presented to personalities, brands, companies, government parastatal and agencies in recognition for excellence and hard work.
Graced by the presence of His Excellency, Mr. Babajide Sanwo -Olu, the Executive Governor of Lagos State, the prestigious MARKETING EDGE Awards of Excellence has become both symbolic and iconic in the history of the Integrated Marketing Communications and beyond.
The 2021 edition of the award ceremony, witnessed by the Lagos State Governor and his entourage, has further set the Nigeria’s leading advertising magazine on the centre stage of the country’s IMC industry for further traction and strategic positioning.
Governor Sanwo-Olu, who was honored as the Outstanding Political Brand Icon of the Year, while expressing gratitude to the organisers of the award ceremony, applauded the impressive turnout for the event. He stated that MARKETING EDGE, Nigeria’s leading marketing and advertising magazine, is making history in Lagos, the commercial capital of Nigeria.
The Lagos boss applauded IMC titans for their roles in making the marketing communications profession respectable, while acknowledging that both the nation and the state have indeed benefited immensely from the IMC industry professionalism, ingenuity, and knowledge.
His words: “During the trying days of our stay in office, I benefited immensely from the strategic counsel of members of your trade who work with me internally and those who provide strategic counsel to me externally. Let me promise you one thing today, I have become the Marketing Ambassador of your profession amongst my colleagues in the Nigerian Governors’ Forum (NGF), and indeed to our government at the national level. We all need your craft.”
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