How MARKETING EDGE Annual Summit & Awards stimulate IMC industry appetite for excellence
It has dawned on most stakeholders concerned with the recognition and rewarding of excellence that although innovations in product and personality brands are circumscribed in scope, they have the potential to trigger a bigger process of transformation of corporate existence and produce general positive benefits for consumers through improved service delivery. There are networks of innovators being formed for purposes of sharing and adapting successful practices in innovation. There are also awards programmes at the regional, national, and international levels to recognise and further promote innovative practices, particularly in the private sector.
Entering for, and winning awards should always be a natural part of a brand’s marketing strategy. Brands, agencies, personalities and businesses that can point to award entries, nominations and wins often find help to seal deals and increase their reputation and equity. Whether owners and custodians are aiming to establish their brands, attract top talent or solidify employee morale, the right awards can position a brand as a leader in its field.
Specifically in Nigeria, the most prestigious and credible awards in the marketing communications sphere is the MARKETING EDGE Annual Summit and Brands & Marketing Awards of Excellence. Organised and managed by the MARKETING EDGE Group, the initiative was launched in 2013 to search for excellence in the private and public sectors, reward and motivate creativity, innovation and hard work, as well as share and disseminate knowledge about successful practices in order to provide the opportunity for networking among industry practitioners.
Over the years, reputable industry awards like MARKETING EDGE Awards have demonstrated to be one of the most effective ways to widely recognise, showcase, and reward companies’ products, services, leadership and culture.
Suffice it to say that MARKETING EDGE Annual Summit and Brands & Marketing Awards of Excellence are all worth the effort since an award is a great way to build pride and awareness of what brands and businesses offer.
Now in its 8th year, the 2021 edition is already stirring the interest and excitement of top practitioners in the marketing communications industry.
The Summit theme is, “Rethinking the Blue Ocean Strategy in Uncertain Times”. The 2021 edition of the Annual Stakeholders’ Summit, slated to hold on 26th of August 2021, is set to address pressing issues affecting the industry, while the awards ceremony follows closely on 27th at the D’Podium Events Centre, Ikeja, Lagos State.
The ceremony is an invitation-only Awards Night for successful players in the marketing communications industry, including public relations, media buying and strategy, creative and advertising agencies. Top players in the public sector are expected to grace the occasion.
The MARKETING EDGE team has been setting the pace through its awards of excellence to boost the reputation and cement the credibility of the industry titans as organisations and individuals, while demonstrating the publication’s commitment to its vision of ‘Promoting the Brand Idea’.
The 2-in1 event has been widely accepted and applauded by not just the industry but the entire corporate Nigeria, both private and public. It has since become an iconic brand on its own and is gaining more and more traction, both within Nigeria and in the international community.
RECOMMENDED ARTICLES
Comment
No comments found.