Suntory flags off Second edition of Lucozade Airtime Promo
Barely a year after the first edition, Suntory Beverages and Foods Nigeria Limited, makers of Lucozade energy drink has announced the commencement of the second edition of its Lucozade Airtime Promo.
The promo will see the company give out N200 million worth of airtime to its consumers between March 13 and May 31 this year. This year’s edition is an upgrade of the 2016 edition during which the company gave out N150 million worth of airtime.
According to the company, the promo is specifically designed to reward new and existing Nigerian consumers who purchase Lucozade Boost or Lucozade Sport 500ml or 330ml. Consumers are required to look under the yellow cover and text the code to 20966 to win airtime ranging from N100 to N5000. The promotion is open to all network users on MTN, Airtel, Etisalat and Glo.
Addressing the media at the launch in Lagos, Marketing Director of Suntory, Rosemary Akpo stated that the promo is a way through which the company is rewarding its consumers by encouraging them to recharge themselves and recharge their phones.
She explained that the brand is targeted at ‘Everyday Strivers’ who fall within the age bracket of 18-35 years, and the promo is relevant to this target market. According to her, “These are the ones who are always on the go; they keep up and connect with their friends and families via their phones”, adding “We decided to come up with this promo which is relevant to the targets by giving them a platform to recharge their phones while getting their bodies recharged as well”.
Akpo further explained that the promo had been designed to benefit a wider range of consumers, and would therefore encourage Nigerians, most of whom have lost interest in promotions which most times have benefited only a few people.
To ensure this, she revealed that, “Suntory has already paid for the N200 million airtime being given out on the promo platform”. This she said would prevent Lucozade consumers from experiencing contractions usually experienced on other brand promos.
On his part, Marketing Manager, Lucozade, Yusuf Murtala explained that the company was embarking on a 360-degree media and distribution drive to ensure that consumers are not only aware of the promo, but also make the promotional brand available to them at various points of sale outlets across the country.
It would be recalled that Suntory, the Japanese drinks giant and global market player, bought over Lucozade and Ribena in October, 2016 for a fee believed to be in the region of £1.34 billion.
RECOMMENDED ARTICLES
Comment
No comments found.