Star brightens NPFL Finals in Enugu
On Sunday, October 2, the 2015/16 Nigerian Premier Football League (NPFL) season held its final match featuring Rangers International Football Club of Enugu and El-Kanemi Warriors of Borno at the Nnamdi Azikiwe Stadium, Enugu. Supported by Star Lager, the official beer partner of NPFL, the intriguing finals saw Rangers Football Club winning 4 – 0 lifting the trophy after a 32-year wait.
With the presence of Star Lager, thousands of fans at the league match had a memorable time participating in various activities at the stadium. The partnership has seen Star Lager providing extraordinary experience zones for fans including use of NPFL logo on bottles and cans of the brand, as well as creating stronger affinity with the Nigerian league.
Star’s inclusion of the premium experience at the stadium was to deliver on the agreement it entered with the League Management Company beginning from 2015/16 season, to actively support participation of fans’ interest in league matches.
Commenting on plans by Star to further consolidate the NPFL partnership, Portfolio Manager, National Premium, Nigerian Breweries, Tokunbo Adodo, explained that the final match in Enugu was an opportunity to celebrate fans, as well as the participating teams in this league season.
“As the official beer partner of the NPFL, Star is committed to fulfilling the mandates obligated by the agreement to make the league more exciting for fans and lovers of football in Nigeria. We’ve had an outstanding association with supporting good football experience and by virtue of all existing partnerships, millions of fans can enjoy better quality in the round leather game on NPFL match days next season,” Adodo said.
In August, Star Lager entered into partnership with the league.
Chairman, League Management Company (LMC), Shehu Dikko said the partnership is beginning to resonate with the league, in particular, football fans.
He said: “The season has gone a lot better than we envisaged. We had a very competitive league, many good teams playing in ways that were appealing to Nigerian football fans. We have seen clubs administering better welfare and this will continue to improve in league seasons to come.
“At LMC, we are very pleased to see that our efforts to restore local footfall enthusiasm is yielding fruits, averaging several thousands of audience at each match venue. Having a partner like Star has brought a deeper engagement with football fans and their favourite league clubs.”
Further more, Adodo added that support from fans of the competing teams were appropriate to cap a thrilling football season.
“We are excited to be a part of what has been a thoroughly exciting season for the fans and NPFL clubs. It is unarguable that this season has been a watershed for the League Management Company, the teams and media. Star is committed to the drive in viewership and attendance at NPFL matches by using activities that resonate with fans. The experience enjoyed by fans today is only a snippet of what to expect in the next season,” Adodo said.
Star has a long history of supporting consumers’ passion in football and in the next league season will continue to create more premium experience for fans across the country on match days.
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