7 Reasons why LinkedIn is the king in B2B lead generation
We all know that LinkedIn is a great place for finding business. But some of you might be wondering why? Why LinkedIn over all the other possibilities out there? This article’s aim is to answer these questions.
Here are 7 reasons on why LinkedIn should not be ignored when it comes to marketing towards businesses:
1. LinkedIn is the number one business network. Period. LinkedIn has well established itself in the niche and no other social networks are even a competition.
2. The platform is business-focused. There’s an abundant number of people on the network looking to do business.
3. It allows you to delve deeper and understand your ideal client on a more personal level. You can find out what they’re currently doing and what work they’ve been involved with in the past.
4. You can connect directly to the decision maker. No gatekeepers!
5. The platform hosts thousands of online groups, enabling professionals to network with like-minded people within their respective niches.
6. Your profile acts as your online business card. LinkedIn is a great way to determine if your profile and how you’re presenting yourself appeals to your target audience and potential business partners.
7. It has better Google indexing than Facebook- this means that the material you publish on LinkedIn reaches more notoriety through Google and popping up in the top searches, thus increasing your personal brand.
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