141 Worldwide rebrands, now Nitro 121
One of Nigeria’s leading advertising agencies, 141 Worldwide has rebranded as Nitro 121 in a bid to up its ante and delivers superior services to its numerous clients.
The Managing Director, Nitro 121, Mr. Lampe Omoyele, who disclosed this at the agency’s head office at GRA, Ikeja, said that the evolution was a testament that the agency has launched itself with a new identity to higher heights as a business.
Omoyele pointed out that the agency chose to change its name since it was no longer part of the Ogilvy network.
In his words: ”The 141 Worldwide name is the one which we have registered but also the one that we have used being part of the Ogilvy network.”
“But as I speak, we are no longer part of the Ogilvy network and even though we had a choice to retain the name; we have chosen to use the opportunity to launch ourselves into a greater level of operations.”
“And we have therefore chosen a name that speaks to that, Nitro 121 speaks to an evolution of a new level of operations. As I explained during the launch, the word nitro speaks about high performance, 121 speaks about a higher level of connecting with our clients, the brands and the consumers. So, we believe that the new name and new identity speaks to the new journey that has begun.”
He added that the change was expedient at the moment due to the high level of competition in the market place, noting that the agency was thinking ahead of the curve in providing remarkable services to its clients hence the change of its identity to meet that demand.
According to the Nitro 121 boss, “what we are doing is thinking ahead of the curve, thinking ahead of the market, so why other people are still trying to see what to do, we are moving ahead of the curve.”
“What new thing do we bring to the table? we bring a new dimension of digital marketing. We have one of the strongest team and one of the best digital marketing guy working with us right now.”
“We are bringing new digital marketing strategy capabilities into the game. We have recruited in the past one year some of the best strategists. The average agency just speaks about creatives but we are starting from consumer insight and developing strategy.”
“We are reinforcing the team, we are retraining the entire team and we are delivering absolutely consumer insight led creatives.”
Omoyele explained further that 141 means I am one for one person but when we say we say 121 it is a greater level of connection with the agency’s customers, brands and clients.
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