WOO to host maiden in-person Africa Forum in S’Africa
By Felicia Nwosu
The World Out-of-Home Organization (WOO) is set to host its first in-person Africa Forum, scheduled to take place in Cape Town, South Africa, from March 11 to 13, 2024.
WOO said the special event will redefine the face of Africa’s OOH with new initiatives.
WOO President, Tom Goddard, added that decision to hold the in-person Africa Forum comes on the heels of two successful in-person WOO Forums in Asia, with the most recent one being held in Bali and Indonesia.
He noted that the choice of Cape Town as the host city not only showcases the global appeal of OOH advertising but also acknowledges the city’s unique blend of natural beauty and vibrant urban culture.
“Out of Home is an incredible force in Africa, and our in-person Forum in 2024 will be a global milestone for the medium.” This enthusiasm underscores the growing significance of OOH advertising in the African market.”
Richard Saturley, Chief Marketing Officer of WOO, also acknowledged the indelible mark recorded so far by the world out-of-home organization in accelerating the growth of the industry and also in the unification of industry players across the globe through collaborative efforts.
Kingsley Onwukaeme, Founder of OOH Academy, who represents Nigeria in the planning group of the Forum, stressed the importance of active involvement from Nigeria, one of the largest advertising markets in Africa.
The futuristic OOH expert said it will be a beacon of hope and glamour for practitioners from the Nigerian market to get actively involved in the WOO plans and projects their distinctive talents irrespective of their membership of WOO.
WOO said it is committed to addressing challenges and embracing opportunities by offering unique platform for professionals to come together to learn and work towards a brighter future for OOH advertising in Africa.
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