WFA reveals jury for Global Marketer of the Year award
By Felicia Nwosu
The World Federation of Advertisers (WFA) has revealed that Raja Rajamannar, WFA President and Mastercard Chief Marketing and Communications Officer, will be heading this year’s jury as the Chair, alongside other notable professionals at its Global Marketer of the Year award. The nomination is ongoing till October, 11, 2023.
The global advertising body added that these exceptionally experienced industry leaders have been appointed to review all nominations and agree on a shortlist of six marketing leaders, to be announced in November.
The listed jury include:
Raja Rajamannar (Chair), WFA President and Chief Marketing and Communications Officer, Mastercard;
Eloísa Moscardó, Head of Corporate Marketing, Santander Group;
Mikimasa Hamamatsu, General Manager, Global Marketing, Nissan Motor Corporation;
Stephan Loerke, CEO, WFA;
Leyal Eskin, VP – Head of Personal Care Business Arabia, Unilever and Chair of the Advertising Business Group (ABG);
Josh Faulks, CEO, Australian Association of National Advertisers (AANA);
Jerry Daykin, VP, Head of Global Media, Beam Suntory and WFA Global Diversity Ambassador;
Josephine Tan, VP, APAC Digital Hub, Diageo;
Jasper Donat, CEO, Branded;
Lena Petersen, Chief Brand Officer, MediaLink;
Lord Matt Scheckner, Chairman, Advertising Week;
Lucinda Peniston-Baines, Co-Founder and Managing Partner, The Observatory International;
David Porter, Strategic Adviser;
Tom Ollerton, Founder, Automated Creative.
WFA, in partnership with the Drum, are seeking nominations for global and regional marketers who have shown exemplary leadership driving their businesses and the marketing industry forward.
Some of the criteria required, according to the organizers, demands that those nominated for Global Marketer of the Year 2023 should have played an outstanding role as leader in two or more of the following areas, which include driving initiatives that contribute towards sustainable business growth, optimising global marketing organisation, including through working effectively with partners, delivering stand-out innovation and creativity and playing an industry leadership role in furthering the diversity & inclusion agenda. It also mentioned that nominees should also have worked at their current company for at least two years.
Reacting to the recognition by WFA on the cerebral marketers and attesting to the various challenges confronting the marketing practitioners, Rajamannar admitted the need to recognize their exceptional performance to spur them for more works.
“The last few years have challenged marketers to be agile and resilient, creative and compassionate, all without losing sight of the future ahead. We need to celebrate those that have been critical drivers of growth in an ever-changing business landscape, while elevating the role of marketing as a force for good – within our companies and our communities,” he said.
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