WFA appoints Patilinet as new Insight Forum Chair
By Felicia Nwosu
Global apex advertising body, World Federation of Advertisers (WFA) has assigned Sorin Patilinet a new role as the Chairperson of Insight Forum, to help boost member peer-to-peer learning.
The marketing Strategist has held several positions at Mars, such as Global Advertising Effectiveness Manager and Director Marketing Insights before he became the Senior Director Consumer Insights, which he currently occupies.
Announcing the new role on his Instagram handle, Patilinet wrote: “Back in December, like a birthday gift, I received the news of my new role as Chairperson of the Insights Forum at the World Federation of Advertisers (WFA). It’s both a recognition of Mars’s commitment to an evidence-based culture in Marketing and a great opportunity to work closely with the brightest minds in Data & Analytics to solve Marketing Effectiveness’s common challenges.
Patilinet leads the Global Marketing & Sales Communications Lab team, manages a $4M+ yearly budget to build research capabilities, generate insights, and inform key strategic decisions for media ROI, content excellence, growth philosophy, packaging, and in-store activations alongside other prominent functions.
He has special skills in Marketing Strategies, Marketing Innovation, Digital Marketing, Media Planning, Media Strategy and several others.
He studied Executive Education and Customer Analytics from the Wharton School, and a Masters degree in Engineering from the Universitatea POLITEHNICA of Bucuresti.
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