We are now a network that questions the status quo – SBI Media
By Abimbola Mohammed
Following the partnership between SBI Media, one of the leading media planning and buying agency in Nigeria, and Stagwell Inc., a challenger network built to transform marketing, Rotimi Bankole, CEO of SBI Media has noted the new partnership has made his agency a network that questions the status quo.
He made this known during an exclusive interview with MARKETING EDGE, while noting that the partnership deal also means his agency is doing the right job for its clients and partners.
Mr. Bankole said: “It means we are a global player and we can be relevant beyond the limitations of geography and challenges. We are now a member of a network that looks to question the status quo. Apart from solving problems at the local and regional level, we can now work with the best teams to provide answers to global brands and opportunities.
“The world has changed dramatically in the last three years and this move means we are better positioned to be bastions of change in the global marketing communications community.”
The media expert further explained that the deal will make his agencies more relevant, provide opportunities, solve problems for local and regional brands and also provide answers to global brands.
He said: “It means we are doing something right. It is not a day’s job. This is a product of over a decade of sheer grit, teamwork and diligent efforts in working with the right clients and partners. We also have a lot of things with Stagwell. We are a Challenger Agency and it is a perfect fit for the world’s ‘Challenger Network.”
Explaining further on the growth his agency has attained in the last few years, the media guru said: “We don’t really predict things. What we have been doing is to formulate a vision and work diligently towards it with our team and partners. So instead of us trying to forecast, we just stick to our vision, deliver world-class strategies and advice that help brands grow their bottom-line and connect with their targets.”
Stagwell partnership with SBI Media was in a bid to deepen its footprint in Africa marketing service, the partnership was extended to some other agencies in Africa which includes Incubeta (South Africa) and Orient Planet Group (North Africa).
As part of Stagwell’s Global Affiliate Program, these firms will collaborate with agencies across Stagwell’s network to scale omnichannel media, content, and production capabilities for leading global brands.
About Stagwell Inc.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients.
About SBI Media
SBI Media is a next-generation media agency built on the culture of bravery, thought leadership and innovation. Serving a diverse clientele of telecoms, technology, aviation, automobile, Telecoms, e-Commerce, FMCGs, financial services and allied industry, it’s headquartered in Lagos, Nigeria.
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