In a career marked by transformative achievements and groundbreaking campaigns that have redefined marketing excellence across Africa, Seun Adaramola, Marketing Director for Visa West Africa, has been honored with the prestigious EDGE Outstanding Marketing Personality Award.

The momerable ceremony which was the 13th edition of the MARKETING EDGE, EDGE Awards was themed “Excellence Beyond Borders.”

Celebrating Innovation and Mentorship

The recognition celebrates not just individual brilliance but a remarkable journey of strategic innovation and leadership excellence.

Over the years, the award platform also rewards unwavering commitment to advancing the marketing profession while championing women’s advancement and mentoring the next generation of African marketing leaders.

A Career Built on Transformative Impact

Adaramola’s 15-year trajectory across financial services, telecommunications, and technology sectors reads like a masterclass in marketing excellence.

From pioneering digital-first campaigns to managing global sponsorship assets worth millions of dollars, she has consistently demonstrated an exceptional ability to drive business growth while building enduring brand equity.

Driving Strategic Growth Across Africa

As Marketing Director for Visa West Africa, Adaramola spearheads strategic initiatives across Sub-Saharan Africa, overseeing brand, product, and sponsorship marketing with remarkable results.

Her leadership encompasses managing cross-functional teams and developing sophisticated customer acquisition strategies.

In addition,  advancing digital innovation, and delivering compelling campaigns that consistently elevate brand equity and market share.

Managing Global Icons

One of the most impressive dimensions of Adaramola’s is her stewardship of Visa’s global sponsorship assets – including the FIFA World Cup, Olympics, and AFCON.

Managing these premium properties requires not just marketing prowess but strategic vision, cultural sensitivity, and the ability to translate global brand narratives into locally resonant campaigns.

Delivering Results That Inspire

Under her leadership, Visa’s regional marketing strategies have achieved double-digit revenue growth while establishing deeper connections with African consumers.

Her pioneering digital-first campaigns specifically targeting Millennial and Gen Z audiences have set new benchmarks for youth engagement in the financial services sector.

Recognition of Consistent Excellence

Adaramola’s impact at Visa has earned her multiple internal recognitions, including the company’s prestigious

“A Star” rating and multiple “Go the Extra Mile” awards.

These honors from one of the world’s most respected financial services brands underscore her consistent delivery of exceptional results and her embodiment of organizational values at the highest level.

Industry-Wide Acknowledgment

The EDGE Award, however, represents broader industry recognition of her influence beyond organizational boundaries acknowledging her role in shaping marketing practice across West Africa and inspiring excellence throughout the profession.

A Career Still in Full Bloom

The EDGE Outstanding Marketing Personality of The Year Award 2025 celebrates a remarkable career still in full bloom.

With her combination of strategic vision, execution excellence, global exposure, and commitment to developing others, Seun Adaramola’s best work may still lie ahead a prospect that should excite anyone who cares about the future of marketing in Africa.

An Inspiration to the Industry

For now, the industry pauses to celebrate a marketing leader who has earned every accolade through transformative work and consistent excellence.

Further more, acknowledged the unwavering commitment to the highest standards of the profession.

The recognition is well deserved, the impact undeniable, and the inspiration immeasurable.