Unilever commits to reducing plastic waste
Unilever, a leading FMCG Company is set to expand its initial refill trial across the U.K. and introduce new options to reduce consumers’ plastic consumption in response to the rising demand for refillable products.
Speaking about the company’s waste management initiative, General Manager of Unilever UK & Ireland, Sebastian Munden stated that “To tackle plastic pollution with the speed and urgency needed, we must create scalable solutions which make it as easy as possible for people to make sustainable choices. We believe refills could be a game-changer in our ambitions to halve our use of virgin plastic by 2025; however, unlocking the full potential of the reuse economy requires a shift in mindset of how people shop”.
He added that “We are testing different refill models on a large scale in order to continue to build our understanding of how to enable this change most effectively.”
Unilever had in 2020 started its largest in-store refill trial in Europe and due the success of the trial, the multinational corporation is expanding its refillable packaging trials across the U.K.
The company’s largest refill trial launch was in the supermarket chain Asda’s Middleton store in Leeds and it saw seven brands across beauty, personal care and laundry categories, providing consumers the option to refill and reuse. Some of these brands included laundry detergent Persil, bath soap Alberto Balsam and tea brand Pukka.
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