Tolerate, show more compassion, Netty charges creatives on WMCD 2022

On 3 October, 2021, the International Advertising Association (IAA) declared the day as World Marketing and Communications Day (WMCD). The day was set aside to recognize and celebrate the world of marketing and communications, its players, practices, history and achievements. It is also a day when the IAA leads the rest of the marketing communications world to recognize and celebrate purpose-led communications or marketing for good.

In his 2022 World Marketing and Communications Day message, Joel Nettey, IAA Global World President & Chairman, said: This year, our focus is on tolerance and a way of showing compassion. It will take all of us contributing that little bit – in what we think, do or say – and conversely what we don’t think, do or say – to make the world that little bit brighter for us all. Let’s learn to tolerate our differences- and show more compassion in all we do, today and all through the month of October.”

It would be recalled that, speaking at a virtual global inauguration ceremony on 3 October, 2021, Mr. Nettey had said: “Setting aside a day on the calendar every year to rally all brands, marketeers and agencies around the world to focus on ‘marketing for good’ is an initiative the IAA is very proud of and is very much in keeping with our positioning as ‘the global compass of marketing communications’. It is our hope that over time organizations such as the UN will adopt it as well and encourage the whole world to recognize and celebrate brands and people who make the world a little brighter.”

The International Advertising Association (IAA) is a global organisation that represents advertisers, ad agencies, and media outlets. It has chapters in 77 countries and is headquartered in New York, USA.

The Export Advertising Association was formed on April 8, 1938, in the Harvard Club of New York, by Thomas Ashwell, a publisher of “Export Trade & Shipper” publications, and 12 other advertising industry executives. Their objective was to share information about effective worldwide advertising methods. It was given its current name in 1954.


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