PARIS, FRANCE - MARCH 05: In this photo illustration, the social media application logo, Tik Tok is displayed on the screen of an iPhone on March 05, 2019 in Paris, France. The social network broke the rules for the protection of children's online privacy (COPPA) and was fined $ 5.7 million. The fact TikTok criticized is quite serious in the United States, the platform, which currently has more than 500 million users worldwide, collected data that should not have asked minors. TikTok, also known as Douyin in China, is a media app for creating and sharing short videos. Owned by ByteDance, Tik Tok is a leading video platform in Asia, United States, and other parts of the world. In 2018, the application gained popularity and became the most downloaded app in the U.S. in October 2018. (Photo by Chesnot/Getty Images)

TikTok announces redesigned subscription monetization for content creators

By Oluwaseyi Lawal

TikTok has launched an updated “Subscription” monetization feature for eligible creators in various regions, including Brazil, France, Germany, Spain, the U.K., Indonesia, Italy, Japan, South Korea, and the U.S.

The platform aims to roll out this feature to more markets in the coming weeks.

This development follows TikTok’s March announcement to rename its LIVE Subscription tool to “Subscription” and extend it beyond live-streaming creators.

The new Subscription feature allows TikTok to compete with platforms like Patreon, offering creators the ability to provide exclusive content to paying subscribers. It also rivals Instagram Subscriptions and YouTube channel memberships, which similarly focus on helping creators monetize their work by fostering deeper engagement with their fans.

With the revamped feature, creators can now offer subscribers exclusive content, such as videos, live streams, and notes, only accessible to paying users. Creators can choose from three subscription tiers, each offering unique perks for a monthly fee.

Subscribers will gain access to benefits like custom stickers for live sessions, badges next to their names in comments and profiles, and dedicated spaces for interacting with creators, such as Sub Space, an exclusive communication channel.

Additionally, creators can create personalized perks for their community, including options like performance requests, Discord roles, shout-outs, behind-the-scenes content, and collaborative gaming experiences.

To be eligible for the Subscription feature, creators must be at least 18 years old, have a minimum of 10,000 followers, accumulate 100,000 video views in the past month, and ensure their accounts are in good standing.

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