Tag: Uber

Why marketers should not self-isolate during crisis – Emma Agu

Paper presented at a recent Advertisers’ Association of Nigeria (ADVAN) digital...

Inside Nigeria’s e-hailing business: What users of Uber, Bolt, Ocar think about transportation services

From improving access to transportation, to experiencing safe and comfortable trips...

Uber goes big on fintech in Nigeria

From Mastercard data, out of $301 billion consumer transactions in Nigeria, about...

Don’t create ads, create advocates

People ignore brands that ignore people. Companies that spend large amounts of money...

Five skills brand managers need to survive the 4th industrial revolution

There have been plenty of predictions surrounding the fourth industrial revolution...

Why Uber fired 400 marketers

News of Uber’s summertime sackings broke recently. An internal memo sent by chief...

Uber axes 400 marketing jobs in a brutal bid to contain costs

Ride-hailing app Uber has moved to balance its books by slashing its global marketing...

Kia, Uber, Afrinvest, Tolaram Group support NewBrandsXPO 2019

Global auto giant, Kia; multinational transportation network company, Uber; leading...

Why more brands are ditching the CMO position

A deep dive into why companies are ridding themselves of the long-respected chief...

How brands can grow in a volatile marketing world

BrandZ’s top 100 global brands of 2019 reflects the increasingly uncertain...