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Publicis to spearhead Mars’ global media vision

Publicis has secured the mandate to spearhead Mars’ global media vision as WPP...

Who killed the WPP mojo?

It didn’t happen overnight. Instead, it was a gradual process. This became very...

Do young creatives still need to work for ad agencies in the age of social media?

By Ralph Tathagata The landscape of advertising and marketing has shifted significantly...

Disruptive brands drives lasting brand value

Disruptive brands  today, are building  lasting brand value by going beyond meeting...

Creative confidence declines as LIONS report exposes insight, culture gaps in 2025

LIONS's  report has  exposed  creative confidence declines, which it noted, has...

MARKETING EDGE set to hold 2025 2nd Quarterly Industry Summit

MARKETING EDGE has  announced its readiness to host its  2025 2nd Quarterly Industry...

INMA launches new Advertising Initiative aimed at demystifying opaque digital ecosystem

The INMA Board of Directors has approved an Advertising Initiative aimed at equipping...

MARKETING EDGE ONTV hosts Anthony Nwabuisi on Industry Conversation Segment today

MARKETING EDGE ONTV will host Anthony Nwabuisi, General Manager and Head of Business...

CMOs Lean on AI to navigate budget freeze, agencies brace for cuts

CMOs  today lean on AI to navigate budget freeze as agencies brace for cuts while...

 Global print media market set to hit $453.8 billion by 2030 amid steady growth, digital integration

 Global print Media market set to hit $453.8 billion by 2030 amid steady growth,...