Trending News

Consumer Trust is Broken , can brands win it back? –  Olufemi Williams

As consumers grow weary of broken promises, Williams calls on brands to rebuild trust...

Publicis distances itself from Dentsu’s struggles, reaffirms AI-first path

Publicis Groupe has made it clear that its future lies not in absorbing more market...

Global linear TV Ad spend to decline 11.3% by 2026, says WARC

The television advertising landscape is undergoing a significant shift. Linear...

Adefisayo Akinsanya takes the helm of Marketing,  Corporate Communications at FBNQuest

FBNQuest has unveiled a dynamic new chapter with the appointment of Adefisayo Akinsanya...

MARKETING EDGE set for National Marketing Stakeholders Summit with top industry voices

MARKETING EDGE has confirmed its readiness to host the 2025 National Marketing Stakeholders’...

Tinubu administration taps Peter Osarimen Ukhurebor for pioneering Creative Technology Council

Nigeria’s push to fuse culture with emerging technologies has gained momentum with...

Step out of boardroom, into the trade floor, Dolapo Otegbayi urges brand leaders

Business consultant and commercial strategist Dolapo Otegbayi has called on brand...

MARKETING EDGE ONTV host Kingsley James today

This Wednesday, MARKETING EDGE ONTV spotlights Kingsley Oghenero Olusola James, Managing...

Marketers confront escalating waste as programmatic ads losses top $26 billion  

Programmatic advertising, once hailed for its efficiency, now bleeds value at an...

How brands are embracing ESG as a new marketing frontier

Nigerian brands are redefining their approach to the market as they shift focus from...