Tag: ROI

Report says digital, print media deliver the best ROI

According to Nielsen's new study on advertising ROI, digital and print media will...

Can luxury brands be the saviour of print media?

Moet Hennessy offers some truths Depending on the message and assets available,...

Five recommendations for better brand momentum: Growing sales now and for the future

According to Mark Kaye of marketing projects in the United Kingdom and Charles Foster...

Marketers need a better answer to the ROI question

No-one is suggesting it’s easy to prove ROI but if marketers want to be taken seriously...