reputation

CMC Connect unveils Crisis-X, Africa’s first AI-driven crisis management platform

CMC Connect LLP has launched Crisis-X, an artificial intelligence driven crisis management...

Crisis is an opportunity for renewal, not just recovery, Bosun Tijani

Dr. Bosun Tijani, Minister of Communications, Innovation and Digital Economy,  has...

Control the panic, master the problem: Edet urges PR practitioners to embrace AI before crisis forces them to

When a crisis hits, the first casualty is rarely reputation. It is logic. That was...

How to prevent your brand from disrepute

A good brand/company reputation is very significant because it helps distinguish...

Programmatic advertising and its threat to brand image

  Programmatic advertising is one of the kinds of advertising that have adverse...