Publicis

Barilla picks Publicis for new global campaign work

Barilla, an Italian multinational food company, has repositioned itself on a global...

When the cookies get tough, the tough gets going

  By Zion Rufus The digital marketing and advertising world was put on...

Publicis partners The Trade Desk to tackle third-party cookies concern

Publicis Groupe has launched a specialized service to help its clients track and...

Publicis Groupe to boost B2B capabilities with Octopus acquisition

  Publicis Groupe has acquired Octopus Group, an integrated agency working...

 Publicis, WPP lose $2.3 billion T-mobile U.S media account

Global creative agencies, Publicis and WPP have lost telco giant, T-mobile’s U.S...

Wieden+Kennedy, Publicis win Visa’s global account

Five months after issuing a request for proposal (RFP) for a new creative agency,...

MTN global pitch gains momentum

In 2016, MTN, Africa’s telecom giant requested global network agencies with tentacles...

Brands and tech giants come together to launch first digital safety alliance

Launched at 2019’s Cannes Lions festival, the Global Alliance for Responsible Media...

OMD, Publicis, Carat set to battle for Disney’s $1+ Billion global media business

Foreign News -- Disney will soon begin a closed review of its entire global media...

GSK Sends $1.5 Billion Media Account to Publicis

GlaxoSmithKline (GSK) concluded the mandated global media review it launched in May...